![]() However, Rugrats aired briefly in 2003, when it was added as a short-lived regular series within the block. It was partly for this reason why some of Nickelodeon's most popular programs (most notably, SpongeBob SquarePants – at the time the cable channel's most popular series) were mainly not included as part of the CBS block, especially during the more open-formatted Nick on CBS era. ![]() The rebranding also introduced a new logo with three circles with different colors (orange for Nick, green for the word "On", and blue for CBS) alongside bumpers animated by Primal Screen with the circles zipping and zooming all over the place.Īs with the predecessor Think CBS Kids and CBS Kidshow blocks, all of the programs within the block complied with educational programming (E/I) requirements defined by the Children's Television Act, although the educational content in some of the programs was tenuous in nature. on CBS to simply Nick on CBS at that time, its programming content expanded to animated Nickelodeon series aimed at children between the ages of 2 to 12, in addition to two Nick Jr. On September 14, 2002, the block was rebranded from Nick Jr. On September 22, 2001, the block received a rebrand based on the Nickelodeon block's new branding, adding Oswald and Bob the Builder. on CBS did not air commercials aside from some Nick and CBS-related commercials and PSAs until early 2001. For the first two years of the Viacom agreement, the block exclusively aired preschool-oriented programming from Nick Jr., including interstitials from the Nickelodeon block's animated mascot, Face, and other Nick Jr. The block ended its run the week prior on September 9. on CBS, premiered, replacing CBS Kidshow, produced by Canada-based animation studio Nelvana. On September 16, 2000, the new three-hour block, Nick Jr. television block beginning that September. On June 15, 2000, a few months after Viacom (which CBS founded in 1952 as television syndication distributor CBS Films, Inc., and later spun off in 1971 after the then-recently implemented Financial Interest and Syndication Rules barred networks from holding financial interest in syndicated programming content) completed its $37 billion merger with CBS Corporation (which was the original Westinghouse Electric Corporation), CBS reached an agreement with new corporate cousin Nickelodeon to air programming from its Nick Jr. 2.1.2 Acquired programming from Nickelodeon.
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