The platform can be white-labeled and integrated deeply into existing workflows. Moxtra is platform agnostic and is built with the mobile user in mind. Using Moxtra’s technology, clients and relationship managers can collaborate around documents using secure messaging, e-Signatures, voice layered over content, and real-time meetings. How they describe their product/innovation: Moxtra offers an embeddable, omni-channel client engagement platform for financial services companies. Moxtra’s capabilities are delivered as embeddable SDKs or as an application that can be white-labelled. These interactions support unstructured document workflow and are bite-sized, contextual, and on-demand. The Moxtra service enables business conversations with Multilayer Document & Content Interactions. Business users collaborate externally and internally through conversations supported by business documents and content. When a business is available on mobile, conversation is more convenient and on record for future reference.How they describe themselves: Moxtra is a Business Collaboration service built for the Mobile Era. In order to establish trust on a mobile platform, a one-stop business destination should be a secure space to discuss and process high-value transactions, with a paper trail, and the ability to review and sign timely documents.ģ) Offering on-demand assistance to clientsĪs with any relationship, there should be communication. Moxtra’s Head of Marketing, Leena Iyar, sat for an interview with The Telegraph and explained that, without a set template for a functional app, the process of developing one is daunting.Īnalyzing the business-client relationship, as well as on-demand mobile expectations, Moxtra has classified a successful digital strategy as one that is:ĭeveloping a branded mobile application allows clients to recognize the advantages of a business’s mobility as part of the brand’s identity. While many businesses have seen the value in employing a digital presence, developing a business app is complicated. Clients who choose first-class service providers are paying more for an experience that promises to do more- they are paying for a brand that caters to them, personally- wherever, whenever. Their brand is associated with exceeding expectations, individualized attention to detail, and adjusting to their clients’ needs. While most client-centric businesses focus on providing uniform services that address the needs of many, a business that prides itself on being a white-glove service provider tailors its services to its clients. If a business is able to maintain a brand identity that aligns with a client’s ideals, the relationship is positive and generates revenue. This relationship is built on a client’s trust in a brand to be reliable, communicative and effective. No matter how many moving parts there are to an organization, a brand is how a company is perceived, and it is crucial to constantly look for ways to improve a brand’s perception.įor client-focused businesses, brand loyalty represents a relationship between a client and business. Businesses work hard to cultivate and develop their brand identity- they use their brand to say this is who we are, this is what we do, and this is what we can accomplish together. Because of branding, a name or symbol can evoke images, ideas, feelings, lifestyles, and aspirations.
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